Oddkin

Key Visuals - Illustration - Photography

Oddkin was founded in 2025 by Alessandro Salerno as an artisan food project built on a solidarity model, where members turn a monthly pledge into store credit and better prices for everyone. In May 2026 it opened its flagship Feinkost store on Danziger Straße in Prenzlauer Berg, a shop that doubles as a stage for events, brunches and pop-ups. Part grocery, part community hub, part ongoing experiment.

The visual world grew from that same idea of kinship. Hand-drawn creatures, butterflies and odd little families populate the website and event posters, giving a warm, slightly strange personality to what could have been just another deli.

Beyond the image, the project meant building the whole machine: a Shopify store with tiered member pricing, subscriptions, pickup and cargo-bike delivery, plus the photography and product stories that make each producer feel like someone you’ve met.

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